eniQ took its first steps into New South Wales last weekend as hydration partner of the Australian Running Festival in Canberra.
With a record participation of over 7,100 runners of all ages, competitors took on the Kids Dash, 5km, 10km, Half Marathon, Marathon and Ultra Marathon over the 2 day festival in perfect conditions.
All runners had the opportunity to hydrate & recover with the eniQ Lemon Lime Electrolyte at the eniQ hydration station at the finish line for all events, and selected drink stations on the course during the 3 longer events on Sunday.
The response was overwhelmingly positive with athletes from all over Australia impressed with the premium & healthy ingredients and importantly, the taste. Many, who visited the eniQ retail marquee in the village, were simply amazed that the taste does not linger in your mouth and in fact is designed to disappear off your palate within 20 seconds. Encouragingly, total sales over the 2 days far exceeded eniQ’s forecasts.
This is the 1st of a 3 year hydration partnership with the Australian Running Festival for eniQ, with the next stop being the Sydney Half Marathon on Sunday 19th May.